PAUL BENNETT

Founder and Creative Director of BCG, Paul has gained extensive experience over the past 30 years in every aspect of advertising and branding. He has a passion for design excellence, and an intuitive ability to determine a client’s ‘point of difference’ and exploit it fully to the benefit of the brand.

After working with several prominent advertising agencies in Queensland including Pemberton’s and Leo Burnett, Paul was awarded a one-year Rotary scholarship to study graphic design in London. He moved to Sydney in 1976 where he was employed as senior graphic designer at the Sydney Opera House, then moved to McCann Ericson as art director followed by several years as Creative Director of Adrenalin.

In 1983, he established his own advertising agency, BCG, which continues to this day. Paul’s main focus is brand development, concept development, corporate design and copywriting. His client list has included many of the countries largest corporations including: Kimberly Clark, Unifoods, Mitsubishi Electric, McDonalds, Novo Nordisk and Cardinal Health. Paul holds tertiary qualifications in Graphic Design from the Queensland Institute of Technology and the London College of Printing.