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PAUL
BENNETT
Founder and Creative Director of BCG, Paul has gained extensive experience
over the past 30 years in every aspect of advertising and branding. He has
a
passion
for design excellence, and an intuitive ability to determine a
client’s ‘point
of difference’
and exploit it fully to the benefit
of the brand.
After working with several prominent advertising agencies in Queensland
including
Pemberton’s and Leo Burnett, Paul was awarded a one-year
Rotary scholarship to
study graphic design in London. He moved to Sydney
in 1976 where he was employed
as senior graphic designer at the Sydney
Opera House, then moved to McCann Ericson
as art director followed by
several years as Creative Director of Adrenalin.
In 1983, he established his own advertising agency, BCG, which continues
to this day.
Paul’s main focus is brand development, concept
development, corporate design and
copywriting. His client list has
included many of the countries largest corporations
including: Kimberly
Clark, Baxter, Mitsubishi Electric, McDonalds, Novo Nordisk and
Cardinal Health.
Paul holds tertiary qualifications in Graphic Design from the
Queensland
Institute of Technology and the London College of Printing.
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